A closer look at the Oleum logo
The Oleum logo has been developed based on key concepts of the project.
The bottle in the centre of the image symbolises the high-quality olive oil which is at centre of the project.
The shield represents protection and guardianship of the olive oil, which reflects the main objective of the OLEUM project: to better guarantee olive oil quality and authenticity by empowering detection and fostering prevention of olive oil fraud.
The symmetrical shape of logo was chosen to evoke the feelings of stability and trust.
The blue colour of the shield was chosen to represent the colour of the traditional tasting glass used during sensory analysis of olive oil.